2011– · branded

Selected Brand Work

Commercial and branded content for global and Indian brands — automotive, spirits, luxury retail, technology and public health.

Selected commercial and branded work, 2011 to present.

Automotive & Technology — Audi A3, Dell XPS, Vivo.

Spirits & Lifestyle — Kingfisher Ultra, Smirnoff Experience, Cadbury.

Luxury Retail — Level Shoes, Dubai. A multi-film campaign for the Gulf market.

Consumer & Category — Fevicol Sureseal, Tata Sky Malayalam, IDFC Bank, Leader Batteries with Ajay Devgn.

Public Health — WHO ORS public service film.

Currently in post — Visa Tap to Pay, a seven-part hidden-camera series.

Branded work is where format thinking earns its keep. A campaign that has to survive multiple markets, languages and placements is a delivery problem before it’s a creative one.