Available for commission
Hidden-Camera Format Design
Original prank and social-experiment formats built on architecture I created and ran for a decade.
I created and directed India’s most durable hidden-camera format at MTV, and spent a decade running it. The mechanics — the setup, the escalation, the reveal, the release management, the legal architecture underneath — are a discipline, and they transfer.
Most recently applied to a seven-episode branded series debunking contactless payment myths, built on the same format logic.
Available to design original format IP for brand studios, broadcasters and platforms. Existing MTV formats remain the property of Viacom18.